· Writing
Notes on building with AI.
From 82 people to 8 agents
I built a marketing agency to 82 people and sold it. Then I rebuilt the same machine with a handful of agents. Here's what changed — and what didn't.
What a multi-agent system actually is
Everyone says “agents” now. Here's the unglamorous version: a planner that delegates, specialists that do the work, and guardrails so nothing spends your money by accident.
I don't use AI. I build with it.
There's a difference between prompting a chatbot and shipping a system. Most people are doing the first. The leverage is in the second.